The “Active Referral” involves Reseller-provided consulting services to the client and Avangard-provided products and services.
Subsequently, a higher level involvement on the part of the Reseller is expected and required compared to Simple Referral.
- Provide contact with a potential client, (as in Simple Referral)
- Facilitate initial meetings, (as in Simple Referral)
- Support initiation of products and or services
- Provide ongoing close Customer Relationship Management (CRM)
- Help create / advise on proposals
- Suggestions for making proposals
- Supporting the proposal sales process
- High level review and feedback on deliverables (concepts/solutions)
- Active CRM (Meeting with customers on regular basis)
- Ongoing intelligence gathering
- Ongoing sales activities
- 40% from Product Value